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Over the 10+ years in business, ReadyWise has grown to be a leader in the Emergency Food Storage category. Regardless of whether you are an expert "prepper" or just starting out, ReadyWise has the product to suit your needs. However, over the years, ReadyWise learned that being prepared is not just for "preppers", but that everyone wants to have that peace of mind. Preparedness is a universal value. The mission of ReadyWise is to bring peace of mind to consumers by offering high quality food and gear at a reasonable price to help them prepare for planned and unforeseen events in life.